“Bangladesh is a country with a promising future. With the declaration of ‘Digital Bangladesh,’ the country has realized that its future depends on how well it transforms itself into a knowledge-driven economy. In this situation, it is experiencing a boom in its media and telecommunication sectors and is fast becoming digital.With the economic upswing, business competition has become more intense and several companies have realized the importance of public relations. Communication is one of the key factors to achieve success. The future is virtual and mediated; the future is in media and communication. ULAB’s School of Social Science supplies the top manpower needed for this virtual and mediated world. Invariably, it would enable Bangladesh to embrace the future.”
– Prof. Jude William R. Genilo, Professor & Head, School of Social Science
We are the flagship department of the University of Liberal Arts Bangladesh (ULAB) devoted to Cultural and Communication Studies. We put special emphasis on film, media, creative art, public relations and journalism. We believe in progressive and continuing education that is personalized, interdisciplinary, technologically updated and centered on active learning.
We uphold a curriculum that is flexible, industry specific and balanced in terms of theory and practice- a curriculum that is grounded in both global and local contexts. Our curriculum is complemented with dynamic co-curricular activities that are driven towards students’ portfolio building.
We are aware of our roles as producers of knowledge, creators of leaders and drivers of social change. As such, scholarship always steers our pedagogical approach and our creative works are part and parcel of who we are. We are committed to producing professionals who are skilled, creative, knowledgeable, open minded and analytical in thinking. We strive to instill ethics and a lifelong love for learning in our students.
