Course Catalogue of MSJ

Course Catalogue of MSJ

Course Title: Communication Concepts and Theories

Course Code: MSJ1101/MSJ11101

Course Description:

The course is an overview of key concepts of communication and its related fields.  It includes definitions, development, scope, purpose and functions of communications.  It details discussions on the communication process and some communication fields, which are necessary for obtaining a basic knowledge of Media Studies and Journalism. Several communication models and perspectives will be tackled in the course as well as some guidelines on how to do library research on communication.


Course Title: Communication Research

Course Code: MSJ1202/MSJ11102

Course Description:

This is a beginner’s level course that aims to help students become knowledgeable consumers and limited producers of media and communication research. In the scope of this course, students develop skills in gathering, organizing, interpreting, presenting, and evaluating research information competently under appropriate methods.


Course Title: Figures and Numbers for Communication Majors

Course Code: MSJ11103

Course Description:

Figures and Numbers for Communication majors is a course taught in the third semester. This has been taught to appreciate the language of figures and numbers, which add special value to any message or report. The course covers the use of numbers in media, including journalism and public relations, and serves as a refresher on how to perform basic calculations to find fractions/percentages, percentage change, and ratios. It restates the basic survey techniques, which generally taught in Communication Research.


Course Title: English for Media

Course Code: MSJ11201

Course Description:

This course examines the techniques of writing and speaking for online, print, and electronic media. Students will primarily gain an understanding of the English language used for journalism and then realize the linguistic forms and challenges in the media.


Course Title: Bangla for Media

Course Code: MSJ11202

Course Description:

This course aims to orient students in writing and reading news in standard Bangla. To enhance students’ skills in Bangla for different media platforms they will be exposed to the grammar of Bangla writing. The course will combine theories with a great emphasis on their application. Students will be required to write, rewrite & edit reports in Bangla.


Course Title: Communication and Technology

Course Code: MSJ2101/MSJ11203

Course Description:

The course traces the development of communication technologies and examines their collective and cumulative influence on society and culture. The course also looks at how the social uses of technology shape the development and application of the technology in question. The dialogic nature of the course encourages comparative analysis across history and cultures.


Course Title: Mass Communication

Course Code: MSJ2201/MSJ11211

Course Description:

This course offers an understanding of the nature, scope, and functions of mass communication and a detailed discussion on media industries and their respective structures. It will also focus on the composition and nature of the media audience.


Course Title: Introduction to Journalism

Course Code: MSJ11212

Course Description:

The course’s main objective will be to introduce to the students the basic concept of journalism and explain to them how journalism as a profession has evolved over the years. Right from defining ‘news’ in the modern era and learning the structure of a basic hard report to the methods of working on a story, the course aims to touch on these basic concepts through the best possible means.


Course Title: Principles of Public Relations

Course Code: MSJ11213

Course Description:

This course mainly provides an overview of Public Relations to all Media Studies and Journalism students. Students will be given a theoretical overview of the key principles and concepts of PR in this course. The purpose of this course is to provide students with an understanding that the practice of public relations has evolved from a set of technical communications skills to a more strategic, professional, and management-focused undertaking.


Course Title: Convergence Communication 1

Course Code: MSJ2102/MSJ11214

Course Description:

In this course, students can utilize their interests and capabilities in a variety of subjects and media. They can create an atmosphere that immerses the viewer into a sensory, emotional, and knowledgeable experience. Students expand the physical boundaries of art and include a variety of media, including found objects, videos, photographs, digital arts, paintings, drawings, music, sound effects, sculptural materials, their own body, and or/ someone else’s body in their work.


Course Title: Convergence Communication 2

Course Code: MSJ2202/MSJ11215

Course Description:

Building on the foundation of Convergence Communication 1, this course will feature more advanced story-telling techniques, including interactivity and web development. Students will focus on the finer points of text and image composition and the state of online journalism in Bangladesh.


Course Title: Journalism and Global Economy

Course Code: MSJ11221

Course Description:

The course will provide a basic introduction to the effect that Journalism has had on various sectors of the economy and vice-versa. The main objective of the course will be to give the students an idea regarding the relationship between business and journalism both in Bangladesh and outside. Exercises will include training in business writing and the editing of business reports. The course will try its best to give the students a true picture of the business journalism sector in Bangladesh. A primary emphasis of the course will be to train students on writing reports and features on subjects related to the economy.


Course Title: Visual Communication

Course Code: MSJ2231/MSJ11231

Course Description:

Visual Communication is a bridge between an idea and its intended audience. In the fields of art, sign, symbol, and design, for example, visual communicators use color, symbol, text, motif, object, form, and image to communicate information. The course will be conducted through a series of lectures, group discussions, presentations, hands-on practice, role-plays, assignments, and final projects.


Course title: Interpersonal and intercultural communication

Course Code: MSJ2241/MSJ11241

Course Description:

The foundational mechanisms of interpersonal and intercultural communication are the key concerns of this course. It will address cultural relativism and how the communication process and methods may vary depending on cultural contexts. This course is a journey from possible conflict to effective communication and how efficiency in intercultural understanding can resolve possible issues. It will situate ‘interpersonal’ in the cultural context and examine the very idea of a person whether it is culture-independent or not.


Course Title: Critical Thinking and Logic

Course Code: MSJ11301

Course Description:

This course examines introduces students to the study and practice of critical thinking and its basic methods, making explicit their connection with common issues of daily life. More specifically, it aims to familiarise students with the basic but essential skills of analysing, evaluating, and constructing arguments, and to hone their ability to apply these skills to thinking and writing.


Course Title: News Sourcing and Gathering

Course Code: MSJ3151/MSJ11321

Course Description:

The course provides students with an understanding of the journalism industry of Bangladesh with relation to the concept of sources. It also provides students with detailed information about the importance of fact-checking in the field of journalism. Emphasis is on reporting, research, preparation for a story, and the ability to communicate in order to gain sources.


Course Title: News Editing and Translation

Course Code: MSJ3252/MSJ11322

Course Description:

The course is designed to develop the skills of editing in both English and Bangla.  This includes copy re-writing, headline writing, proofreading, news scheduling, and news treatment. Moreover, it provides students with the knowledge needed to translate English business news reports and feature articles to Bangla and vice versa.


Course Title: Economic and Financial Reporting

Course Code: MSJ11323

Course Description:

This course is designed to help students specialize in economic and financial reporting. In this course, emphasis will be given to teach the art of covering personal finance, capital market, national/global economy, banking, insurance, taxation and property.


Course Title: Labor and Workplace Reporting

Course Code: MSJ11324

Course Description:

This course will try to provide an overview of Bangladesh’s labour sector, its contribution to the national economy, rights enjoyed by the working class, and the workers-employers relationship. Students will learn to appreciate the critical need of a buoyant labour sector for a vibrant economy. They’ll know the role trade unions can potentially play, understand the importance of providing labourers with better wages and a safe workplace.


Course Title: Reporting on SMEs and Non-profits

Course Code: MSJ11325

Course Description:

The course provides students with an understanding of the journalism industry of Bangladesh with relation to the concept of sources. It also provides students with detailed information about the importance of fact-checking in the field of journalism. Emphasis is on reporting, research, preparation for a story, and the ability to communicate in order to gain sources.


Course Title: Reporting on the Economy and Climate Change

Course Code: MSJ11326

Course Description:

This course will try to provide an overview of climate change, its historical perspective, and debate over climate change, institutional structures, and legal frameworks evolved around the climate change issue. At the end of the course, we’ll have a better grasp on issues concerning the greenhouse effect, the reasons behind the acceleration of climate change, the formation of the Intergovernmental Panel on Climate Change (IPCC) and the United Nations Framework Convention on Climate Change (UNFCCC), and the Kyoto Protocol and post-Kyoto developments.


Course Title: Cinema Studies

Course Code: MSJ2232/MSJ11331

Course Description:

A student interested in film should learn reading a cinema rather than watching it. This course will be aimed at equipping students with the knowledge and skill by which they will be able to understand and explain different aspects of cinema. To achieve this the students will be made acquainted with basic terminology, technology, elements, and theories of cinema. Students will be introduced to the contemporary digital technology of filmmaking


Course Title: Media Presentation and Performance

Course Code: MSJ3131/MSJ11332

Course Description:

The course will introduce the students to some of the techniques for the development of skills to perform in front of the camera, for presentation on Television and Cinema. This includes script and character development, acting, voice and speech, pronunciation and articulation, basic fitness and posture, style, grooming, and makeup. Emphasis is placed on lecture/studio lab coursework and project presentations which are designed to give the student actors a foundation in skills and techniques employed in the craft of acting and presentation for the camera.


Course Title: Writing for Film and Television

Course Code: MSJ3132/MSJ11333

Course Description:

This course will aim to provide students with basic knowledge on screenplay writing for film and television productions. Students will be taught about the steps of developing a film screenplay and information film script. In addition, they well will learn about the standard screenplay format. Students will be expected to write two screenplays, one for entertainment film and another for information film.


Course Title: Digital Cinematography

Course Code: MSJ3231/MSJ11334

Course Description:

Digital cinematography provides a cost-effective and increasingly sophisticated means of visual storytelling. This course familiarizes students with the technical capacity of digital cameras for lighting, filtration, picture manipulation, high definition, and special effects, among other features. Students apply the principles of lighting and composition using the digital camera to create mood and atmosphere in their productions.


Course Title: Digital Post-production

Course Code: MSJ3232/MSJ11335

Course Description:

The course builds upon basic digital cinematography.  It is a practical course wherein students learn post-production skills such as non-linear digital editing, sound mixing, and music effects. Students will be expected to learn computer software and sound equipment, as well as understand basic theories.


Course Title: TV Infotainment Production

Course Code: MSJ3233/MSJ11336

Course Description:

This intermediate course will teach students a range of skills necessary for the production of TV programs. These include research, program development, scheduling, camera placement and movement, editing, and post-production. This course also will cover basic production design skills such as sets and costumes.


Course Title: Strategic Public Relations

Course Code: MSJ2242/MSJ11341

Course Description:

This course will assist students in realizing the importance of Public Relations in the present corporate world and contemporary organizational environment. It will equip the students with knowledge and practical skills in strategic thinking, planning, and presenting information based on recent strategic PR practices. Students will learn hands-on about different PR methods and tools regarding current business landscapes – enhancing their bandwidth of strategic approaches towards solving PR issues.


Course Title: Public Relations Research

Course Code: MSJ3141/MSJ11342

Course Description:

This course is designed to introduce the role research can play in public relations, with a particular focus on how to collect, analyze, and present quantitative data. We will cover research methodologies, techniques, design, and analysis with a focus on the utility of data in Public Relations. This will provide opportunities to discuss the applied use of research and evaluation. The course will introduce students to the technical skills and approaches that will help them conduct PR research


Course Title: Media Relations

Course Code: MSJ3142/MSJ11343

Course Description:

Media relations generally involve five media: newspapers, magazines, radio, television, and online. This course discusses those activities that involve working directly with persons responsible for the editorial (news and features), public service, and sponsored programming products of mass media. It discusses media handling theories used in the field of public relations, the advantages of publicity, planning publicity campaigns, understanding the media, press interviews, managing a crisis, media evaluation – enabling students to appreciate the relevance of theory to everyday life and in the workplace.


Course Title: Internal Communication

Course Code: MSJ3241/MSJ11344

Course Description:

This course deals with the internal publics of the institution. It is designed to help students learn about how communication takes place in an organizational setting – how an organization utilizes communication to achieve certain goals and how communication in an organization influences an organization’s goals. The course will examine strategies for effective upward, downward, and sideward communication. The course will also deal with conflicts and conflict management of internal communication.


Course Title: Created Private Media

Course Code: MSJ3242/MSJ11345

Course Description:

The course is designed to underscore the importance of Created Private Media- the media for a specialized and focused audience. With an emphasis on in-house journals, audiovisual, and online media products. The course also discusses other created private media such as educational literature, spoken words, seminars, conferences, company events, and private exhibitions.


Course Title: Speech Writing and Public Speaking

Course Code: MSJ3243/MSJ11346

Course Description:

The course provides instruction and experience in the preparation and delivery of speeches within a public setting. Emphasis is on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well organised speeches and participate in group discussions.


Course Title: History of Bangladeshi Media

Course Code: MSJ11350

Course Description:

This course aims to engage in sharing the historical perspectives of Bangladeshi mass median that eventually share the landscapes since the birth of Bangladeshi mass media that appeared through the appearance of newspaper in the sub-continent. This discussion arguably will focus upon the social, political, and cultural aspects of the nation and the sub-continent as well.


Course Title: Reading Media Text: A Critical Introduction to Tareque Masud

Course Code: MSJ11351

Course Description:

This is an advanced level course aiming to teach how to read the film as social practice, historical interpreter, and cultural signifier. In doing so, it will attempt a critical investigation of the film, philosophy, and cultural politics of the film-maker and activist Tareque Masud. This course will comprise lecturing, discussion, film viewing, and other creative methods for evaluation.


Course Title: Introduction to Digital Culture

Course Code: MSJ11359

Course Description:

In this course, students will learn about digital technology through a cultural lens. This course will introduce the students to the existing debates around ‘new media’, ‘digital cultures’, ‘web 2.0’, ‘media 2.0’, etc. The course will look at how digital technology and advancements have shaped and formed new cultural ideas and traditions globally and will raise questions on existing methods of analysis and look at what new critical frameworks perhaps would be needed to understand the cultural specificity of different regions


Course Title: Introduction to Photography

Course Code: MSJ11374

Course Description:

The course introduces the concepts, procedures, and techniques of photography. It demonstrates the professional photography camera controlling and post-production techniques in photography.


Course Title: Film History

Course Code: MSJ11375

Course Description:

This class is intended to be an introduction to the history of film.  As such, it will explore the major movements and concepts in the field of cinema and film studies. It will examine both the technical developments that have changed the way movies are made and viewed, as well as the conceptual framework that has changed how people understand films.  Students will learn how to look at the film with a critical eye more than as a form of entertainment.


Course Title: Aesthetics of Film

Course Code: MSJ11376

Course Description:

This class provides an introduction to the narrative and stylistic techniques used in filmmaking in order to more fully understand how meaning is constructed, conveyed, and interpreted in film. In a participatory lecture format, you will critically explore thought-provoking films and the creative approaches behind them, actively engaging with each work and developing your own informed perspective through lectures, facilitated discussion, readings, class projects and activities, and online blogs.


Course Title: Development Communication

Course Code: MSJ11401

Course Description:

The course addresses the major concepts of development communication, the different types, and techniques of development support communication, the diffusion of innovation, and the role of communication in a number of areas such as education, agriculture, health, and community development.


Course Title: Ethics in Media and Communications

Course Code: MSJ11402

Course Description:

This course will introduce students to the study of ethical issues in the media and communication. Students will develop an understanding and appreciation of these issues and the ability to analyze the important ethical issues involved with the mass media and communication industry of Bangladesh as well as in the world.


Course Title: Media and the Law

Course Code: MSJ4101/MSJ11411

Course Description:

This course aims to teach students media, law, legal rights as well as obligations. Students will be able to learn how to publish information without violating defamation and invasion of privacy, how to gather information to avoid legal and/or ethical trouble, and how to deal with different orders. Besides, this course will examine how to steer the digital space of contemporary journalism and focusing on different laws, policies, and best practices in the use of photographs and other copyrighted works.


Course Title: Business Beat Reporting 1

Course Code: MSJ11421

Course Description:

This course will develop on basic economic reporting and strive to provide a more in-depth understanding of a few business beats and reporting skills — national budget (which coincides with the course), agriculture, telecoms, RMG, and commodities.


Course Title: Business Beat Reporting 2

Course Code: MSJ11422

Course Description:

This course builds on Business Beat Reporting 1, expanding basic knowledge to include coverage of government regulatory bodies, economic and financial issues of the macro-economy, banking, and business organisations.  Students will compare Bangladeshi media coverage of the economy and business, as well as produce their own business news stories for class assignments.


Course Title: Documentary Production

Course Code: MSJ4131/MSJ11431

Course Description:

This course will begin following the culmination of the Digital Production concentration. Students are expected to work cooperatively in clearly defined production roles. The production format is video. In this course, students will gain knowledge and practice in different stages of a fictional video-making process.


Course Title: Fictional Narrative Production

Course Code: MSJ4132/MSJ11432

Course Description:

This course is an intermediate aesthetic and technical production course in short-form fictional narrative production. Through screenings, discussions, readings, and creative production projects, students will explore the collaborative process of narrative filmmaking and the conventions of the fiction form. This course builds on the skills and knowledge obtained in the beginning production course. Students work independently and collaboratively on the production of short media projects using video and digital technologies that provide project-driven experience in the disciplines of writing, producing, directing, camera work, sound, and editing.


Course Title: Advertising

Course Code: MSJ4141/MSJ11441

Course Description:

In this course, advertising concepts, definitions, and historical development stages of the industry are examined. The role of advertising in the marketing communication process and the new dimension of advertising will be defined. The advertising course also offers students the basic advertising techniques within the communication process and marketing mix. It aims to introduce different types of advertising, advertising media, sales promotion, sponsorship, and exhibitions models for analysis and the planning, executing, and evaluation of an advertising process.


Course Title: Public Relation Campaign

Course Code: MSJ4142/MSJ11442

Course Description:

This course is designed to help students create successful PR campaigns.  These include identifying the problem, creating campaign objectives, specifying the audience, formulating PR strategies, planning for implementation, and designing monitoring and evaluation techniques. Students would prepare a public relations campaign that they have to present at the end of the semester in order to be familiar with how the public relations industry works in real life.


Course Title: Communication and Culture: An Introduction to Cultural Studies

Course Code: MSJ11453

Course Description:

This course introduces students to the field of Cultural Studies, helping them develop an understanding of the approach as an analytical tool. Given that communication processes are ingrained in the culture, and culture itself is a social process, this course shall enable students to use a Cultural Studies lens to examine and engage critically with the meaningful yet often neglected relationship between culture and communication and other signifying practices. As a result, students, in general, will emerge as a more informed and critical observer of the social world they live in.


Course Title: Introduction to Animation

Course Code: MSJ11456

Course Description:

In this course, students will learn about digital 2D animation. They will be given an overview of flipbook, stop motion, and drawn animation but the course will focus on 2D computer animation. The basic principles of digital animation will be reviewed, including character development and story conception through production. Students will learn the technical language used in the animation industry and basic animation methods, including staging, timing, anticipation, squash and stretch, exaggeration, and arcs. Common production techniques used in 2D will be covered. They will be finally expected to work on an individual and a group animation project.


Course Title: 3D Animation

Course Code: MSJ11460

Course Description:

This course focuses on the development of observational skills and drawing techniques. Students in this course will develop both technical abilities and creative responses to draw characters and background for animation. No prior experience with drawing is required or expected.


Course Title: Internship or Project (Internship Portion)

Course Code: MSJ4298/MSJ11498

Course Description:

All students studying at the MSJ Department will undertake an internship in an area of media or communication that interests them. By their final semester of study, students are required to seek out a suitable organisation for an internship to appreciate and experience the dynamics of working in a real organisation. These may be unpaid or occasionally paid, depending on the employer. The duration of the internship is usually from 8 to 12 weeks. Students are expected to work the employer’s requested hours. This is to be negotiated between the host institution and the students.


Course Title: Internship or Project (Portfolio portion)

Course Code: MSJ4299/MSJ11499

Course Description:

All students studying at the MSJ Department must create a portfolio over the course of their study. By their final semester of study, students are required to have a file that will showcase the key projects of certain courses that they had taken during their undergraduate study. PLOs 6,7 and 8 will be judged through the portfolio. These PLOs judge whether a student has developed enough communication skills in both English and Bengali, whether the student has demonstrated the ability to manipulate computer software programs and other IT-related equipment and whether the student has produced an acceptable body of work to join the media and communication industry.


Course Title: Communication Theories and Applications to Communication for Development (C4D)

Course Code: MSJ2261

Course Description:

Through readings and participation in this course, students will develop a basic understanding of how theories fit into C4D. They will be equipped with the knowledge of theories at the individual (Health Belief Model, Theory of Planned Behavior, Stages of Change), Interpersonal (Dialogical Approaches, Diffusion of Innovation), community/ social levels (Social Network Theory and Social Cognitive Theory,) and national (media theories). The students will also examine the applications of communication in development interventions.

In this course, students will learn about the theories that guide C4D planning, intervention, evaluation, and behavior change. Theory-based C4D implies that practitioners use theories and models to design development projects. Learning will facilitate to apply of theoretical constructs to the design of C4D strategies, theories of change, and message design;


Course Title: Communication for Development (C4D) Planning and Process

Course Code: MSJ2262

Course Description:

The course introduces students to the basic concepts, principles, and techniques in C4D planning. This course will shed light on various models such as the precede-proceed model, Communication for Behavioural Impact, Assessment, Communication Analysis, Design, Action (ACADA) Model, P-Process, C-Change Planning Model, Five Steps of the Strategic C4D Planning Model. Apart from these models, for the programme and issue-based intervention, the course offers an understanding of situational analysis/baseline research, behaviors, and barriers analysis. This planning and process will also include developing message strategies, channel strategies, and sender strategies.

Students will learn the various C4D planning models and how to undertake various types of analysis – situational, barrier, audience, and behavior. They will learn how to formulate SMART objectives and pretest/evaluate communication materials. In all these, the course underscores the importance of communication theories in C4D planning.


Course Title: Participatory Research

Course Code: MSJ3161

Course Description:

Introduction to Participatory Research including key concepts and principles, Participatory Research in Social Theory which includes conventional research (functionalist/positivist), pedagogical approaches put forward by Kurt Lewin and Paolo Freire, civil rights and social movements, etc. will be discussed at the onset of this course. The course will also highlight the setting and steps of participatory research. An inclusive list of methods such as Focus groups and multi-stakeholder meetings, Participatory inquiry, Oral testimonies and story collection as a foundation for collective analysis, Transect Walk, Drawing and essay writing competitions, Participatory video, Immersions, Digital Storytelling, Theatre for Development, Photovoice, Reality Check Approach, Social Mapping, Seasonal Calendars will be discussed. Students will also learn the monitoring and evaluation methods doe effective programme intervention.


Course Title: Communication Approaches for Communication for Development (C4D)

Course Code: MSJ3162

Course Description:

Through this module, students will learn about different communication approaches. On a specific level, it is expected that students will learn the philosophy of C4D approaches which also includes the concepts of top-down, Bottom-up, and Horizontal approaches. Specific emphasis will be given to link each approach with the socio-ecological model (SEM). Students will learn first-hand experiences with the conceptual dimensions of C4D approaches with practical problem-solving initiatives.

Students will be familiar with the C4D approached both for knowledge generation and programme intervention which they are expected to take as a part of their practical learning outcomes.


Course Title: ICT for Development

Course Code: MSJ3261

Course Description:

The course is expected to deal with the following issues- Understand the various concepts of development, including how development is measured; Describe the basic concepts of ICT (which includes the social media); Trace the origin, growth, and sustaining mechanisms for Digital Bangladesh in public, private and non-government sectors; Analyze the diverse applications of ICT in C4D using the UNESCAP (United Nations Economic and Social Commission for Asia and the Pacific) aspects of service delivery, citizen uptake, and connectivity, Frame policy documents of the Bangladesh government relating to ICT4D, Understand that ICT4D can be utilized for the upliftment of marginalized sectors in society such as women, poor farmers, and fishermen, elderly, people with disabilities, etc.


Course Title: Emergency Communication

Course Code: MSJ3262

Course Description:

From the scope of the crisis and risk communication, the course will provide knowledge on the basic concepts and nature of emergency situations (such as natural disasters, disease outbreaks, refugee crisis, terrorism, industrial accidents, displacement, and similar ones) and how to respond to mass media, related stakeholders and affected people before and after an emergency situation. It explores why communication during an emergency is different and the importance of adapting emergency messages to the needs of affected populations. The course builds the capacities of practitioners to design, develop, manage, and undertake an effective emergency and crisis communication campaign.


Course Title: Health Communication

Course Code: MSJ3263

Course Description:

The meanings of health and disease are shaped not only by scientific and medical discourses, but by media, communication, and the cultures of health. This course examines how medical environments are understood and experienced, popular tactics for communicating and contesting biomedical information, the utilization of the media and communication strategies to combat diseases and promote health, and the impact of media representation and popular culture on understandings of disease and health. Readings will be drawn from a variety of genres, including epidemiology, public health, anthropology, social studies, and communication studies.

By the end of the course, students will be able to gain an understanding of health communication, its different formats, application, and importance describe the manner in which different disease categories imply different social causes and consequences, examine the personal experience of disease in relation to medical care, risk, and scientific change, compare different media strategies for popularization, advocacy, and intervention in relation to public health and explain the application of communication strategies for development and empowerment among marginalized population groups.


Course Title: Entertainment Education Communication

Course Code: MSJ4161

Course Description:

This course is expected to provide sufficient knowledge to coordinate the overall communication of the community governance project, identify avenue to convey the current messages of the development project for the community, a real understanding of the project and escape from misinterpretations and doubt, to widen the ability to entertain of the various social groups as a way of entertainment, to motivate for the community development and to make more participation and cooperation for the community development.

It is expected that students will learn the gross route participatory methods application for various C4D programmes targeted at the rural and marginal communities.


Course Title: Environmental Communication

Course Code: MSJ 4162

Course Description:

Environmental communication is an area of growing interest within the communication for development discipline; this course provides an overview of its theoretical approaches, research literature, and practical applications. Possible topics expected to cover on this course includes the social construction of nature, and human relationships with nature, through discourse, rhetoric, and communication practices, critical and cultural approaches to environmental discourse, communication about environmental issues in organizational, mass media, political, and international contexts, environment, and social impact: knowledge, attitude and practices, communication in environmental advocacy, awareness and social change.

Through this course, students will identify ways in which public discourses socially construct relationships between nature and humans, demonstrate an understanding of critical and cultural approaches to environmental communication, identify and implement communication skills relevant to disseminating environmental information in organizational, political, and international contexts, identify key issues in norms, social change, participation and demonstrate an ability to critically evaluate environmental advocacy, awareness and social change.



Course Title: Journalism and Society

Course Code: MSJ2251

Course Description:

This course is a conceptual immersion into the role of journalism in Bangladesh and neighboring countries as a catalyst for social, political, economic, and cultural change. Students will learn the role and value of a free press, examine the principles of reporting, and consider the evolving impact of social media and digital technology on the field today.


Course Title: Digital Audience

Course Code: MSJ2251

Course Description:

The advent of Information and Communication Technologies (ICT) has created new realities for the media as well as other organizations around the globe. The traditional ways of production, distribution, and consumption of contents, specially news, are constantly being reshaped- redefined. Media as well as other organizations around the globe now have a critical need for connecting with audiences on digital platforms to increase impact in literally everything- be it sales or community cohesion. As such, knowing the answers to the following questions have become mandatory to all media organizations: (1) Who are the people who make up digital audiences? (2) How do digital audiences behave? (3) Why is it important to research, identify, and monitor digital audiences and their engagement with your organization?

The course covers the very essence of the digital audience, exploring how community, consumer, social psychology, and theory converge on digital platforms and social networks. Through interactive discussions and case-study analyses, the course teaches how audiences differ across industries and platforms, the elements that engage or dissuade users, and how media organizations use audience data to manipulate growth strategies. The students are required to submit a case study related to digital audiences in Bangladesh.


Course Title: News Sourcing and Gathering

Course Code: MSJ3151

Course Description:

The course provides students with an understanding of the journalism industry of Bangladesh with relation to the concept of sources. It also provides students with detailed information about the importance of fact-checking in the field of journalism. Emphasis is on reporting, research, preparation for a story, and the ability to communicate in order to gain sources.


Course Title: Online Journalism

Course Code: MSJ3152

Course Description:

In the constantly changing online world, future journalists need to adopt the understanding of online journalism. The course focuses on the use of multimedia tools such as computers, the internet, digital audio recorders, video recorders, and cameras to tell stories for the web platforms such as Youtube, Facebook, Instagram, and Twitter. The class will also be introduced to the themes of new media, such as the security and ethical challenges of publishing online; the business model of the online news portal,s and the traits that distinguish news websites from print and broadcast media. The students are expected to develop the skills of SEO and web publishing and produce 4/5 online and multimedia news stories in the areas of (but not limited to) sports, economic, and emergency reporting beats.


Course Title: Mobile Journalism

Course Code: MSJ3251

Course Description:

The course will teach students the reporting and production methods of mobile journalism. They will learn to use their phones for filming, editing, interviewing, reporting, scriptwriting, voice-overs, writing to pictures, and live reporting. The course instructor will also discuss how the global adoption of mobile has influenced and changed journalism and how to prepare for the future of the media and life in a mobile-first world. The students are expected to produce 3-5 mojo projects on (but not limited to) environmental, climate change, and agricultural issues. So the instructor will discuss environmental and agricultural journalism as well as climate change and disaster reporting in the class.


Course Title: News Editing and Translation

Course Code: MSJ3252

Course Description:

The course is designed to develop the skills of editing in both English and Bangla. This includes copy re-writing, headline writing, proofreading, news scheduling, and news treatment. Moreover, it provides students with the knowledge needed to translate English business news reports and feature articles to Bangla and vice versa. In sub-editing, the focus will be on copyediting, translation, and foreign story re-writing. It is designed to discuss the profile and function of a subeditor/copyeditor and newsroom operations including the gate-keeping role at the media outlets. The students are required to produce translations of news stories from English to Bangla and vice versa.


Course Title: Data Journalism

Course Code: MSJ3253

Course Description:

The course will provide students with the hands-on training needed to tell data-driven stories in the public interest. The goal is to train students on telling visual stories with — and about— data. They will learn finding stories in data, cleaning data – how to make the data make sense, scraping data – using the web as a data source, visualising the data –infographics and mapping. Students will use computer spreadsheets, database software, mapping programs, and statistical techniques and explore how these tools can be used across a wide variety of beats and stories. As part of the course – students are expected to complete 2/3 data-driven journalism projects in an election and health beats (but not limited to), working to discover and use the tools to fit the job — and turning it into a compelling story.


Course Title: Investigative Journalism-I

Course Code: MSJ4151

Course Description:

This course provides hands-on training on advanced tools and techniques of investigative journalism and imparts knowledge of how to ‘go deep’ on a story. It examines the critical role investigative journalism plays in a democratic society. Students will be introduced to the history of investigative journalism and its practices around the world. They will develop a mindset of investigative reporting, learn how to identify potential investigative topics, work with documents and data, interview a wide range of sources, and write stories appropriate for multiple journalism platforms in a fair and ethical manner. They will also learn how to use relevant laws such as the Right to Information Act in their investigation process, and also the ‘Whistleblowers’ Protection Act to protect their sources. The emphasis will be on fieldwork, combining human sources with first-hand, document-based reporting. By the end of the semester, they will be required to produce at least two multimedia investigative stories of publishable quality. Reporting topics will include (but not limited to) economic and financial issues, agriculture, and environmental reporting.


Course Title: Investigative Journalism-II

Course Code: MSJ4152

Course Description:

This course teaches students how to conduct investigation sitting in the very newsroom using various online tools (e.g. Storyful Multisearch, Geofeedia, First Draft visual verification guide for photos, YouTube Dataviewe, TinEye). Students will learn by doing the essential methods required to comb public records, conduct internet forensics, fact-check, and structure information to reveal authentic scoops, translate their scoop into a story that appeals to the audience, and present it using unique media formats to increase impact and raise public awareness. They will learn how to protect data and stay safe online as well as build their emotional and mental resiliency. The students will also be introduced to ethical codes, approaches of investigative journalism in digital environments under the existing Digital Security Act and ICT Act. By the end of the semester, each student will be required to produce at least two individual investigative stories of publishable quality. The topics include (but not limited to) health and consumer rights, education, SMEs, and Non-profits.

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.