UNICEF-UGC Proposed C4D Curriculum

UNICEF-UGC Proposed C4D Curriculum

Module 2 Assignments

Module 2 Introduction and learning objectives

Module 2 readings

Overview of Communication Theories of the UT Communication Studies

Social and Behaviour Change Theories

Theories of Behaviour Change

Theory at a Glance

Theory Based Interventions and Evaluations of Outreach Efforts

Unit 1 Introduction to theories–the Social Ecological Model

1. Overview and discussion questions

2. Reading–Toward an Experimental Ecology of Human Development

3. Reading–What are the SEM and C4D_

Unit 2 Role of theories in programme planning and evaluation

1. Overview and discussion question

2. Reading–Family Tree of Theories

3. Reading–What’s the Use of Theory

4. Optional reading–Five Roles for Using Theory and Evidence

Unit 3 Individual Level Theories

1. Overview and discussion question

2. Reading–Meta Analysis of Effectiveness of HBM Model Variables

3. Reading–Theory of Planned Behaviour – Reactions and Reflections

4. Reading–Efficacy of the Theory of Planned Behaviour

Unit 4 Interpersonal Level Theories

1. Overview

2. Reading–Exercise of human agency through collective efficacy

3. Reading–Diffusion of Innovations (Ch. 1)

4. Reading–Social Support

5. Optional reading–Human agency in social cognitive theory

6. Optional reading–The strength of weak ties

Unit 5 Community Level Theories

1. Overview and discussion question

2. Reading–Citizen Participation in Neighborhood Organizations

3. Reading–Community Readiness – Research to Practice

4. Optional reading–Evidence of Effective Approaches to SBCC

Unit 6 Advocacy and Agenda-Setting Theories

1. Overview and discussion question

2. Reading–Framing, Agenda Setting, and Priming

3. Reading–The Limits of Media Advocacy

Unit 7 Theories in C4D Planning, Implementation and Evaluation

1. Overview

Module 3 Assignments

Module 3 Introduction, learning objectives and web resorces

Module 3 readings

Module 3 readings

Unit 1 Introduction to Monitoring and Evaluation

1. Overview and discussion questuin

2. Reading–Getting Off to a Good Start with Your Evaluation

3. Reading–Evaluating Health Communication Programmes

4. Reading–Planning, Implementing, and Evaluating an Intervention

5. Optional reading–Evaluation Design Checklist

Unit 2 Situation Assessment

1. Overview

2. Situation Assessment Worksheet

3. Reading–Audience Analysis

4. Reading–Approaches to Community Needs Assessment

5. Reading–Why People Do What They Do

6. Optional reading–Comprehensive Needs Assessment Model

Unit 3 Conceptual Models

1. Overview and discussion question

2. Conceptual Models Assignment Sheet

3. Reading–Conceptual Models for Health Education Research and Practice

4. Reading–Validation of the Theoretical Domains Framework

5. Reading–Making Psychological Theory Useful

Unit 4 Theory of Change

1. Overview and discussion questions

2. Reading–Theory of Change

3. Reading–Understanding Theory of Change in International Development

4. Reading–Assumptions, Conjectures, and other Miracles

5. Optional reading–Communication for Development in Peacebuilding

Unit 5 Goals and Objectives

1. Overview and discussion questions

2. Communication Goals Worksheet

3. Reading–Goals Gone Wild

4. Reading–Being Smart about Writing SMART Objectives

Unit 6 Results and Indicators

1. Overview and discussiob question

2. Indicators Worksheet

3. Reading–Towards a Framework of Sustainability Indicators

4. Optional reading–Criteria for Selection of High – Performance Indicators

Unit 7 Monitoring

1. Overview and discussion question

2. Reading–Process Evaluation of C4D Intervention and Research

3. Reading–Developing a Process Evaluation Plan

Unit 8 Evaluating for Effectiveness

1. Overview and web resources

2. Reading–Impact Assessment for Development Agencies

3. Reading–Using Theory to Design Evaluations of Communication Campaigns

4. Optional reading–Impact of the Integrated Radio Communication Project in Nepal

5. Optional reading–Moving Beyond the Lump-Sum

Module 5 Assignments

Module 5 Introduction and learning objectives

Module 5 Readings

Analytical Categories in C4D

Communication for Development and Social Change

MNCHN C4D guide

Sources for Reports and Statistics on Development in Bangladesh

Unit 1 Categories of Behaviour

Overview, discussion questions and web resources

Unit 2 Behaviour Change Communication (BCC)

1. Overview

2. Reading–Tools for Behaviour Change Communication

3. Reading–Behaviour Change Communication Targeting Four Health Behaviours

4. Reading–The Behaviour Change Wheel

Unit 3 Social Change Communication (SCC)

1. Overview and discussion question

2. Reading–Tailoring Communication Strategies

3. Reading–CSC – An Integrated Model

4. Reading–Playing with Fire

5. Reading–Dissemination vs Dialogue

Unit 4 Social Mobilisation (SM)

1. Overview and discussion question

2. Social Mobilization (Powerpoint)

3. Reading–Planning Social Mobilization and Communication

4. Reading–The Complexity of Social Mobilization

Unit 5 Advocacy

1. Overview and discussion question

2. Reading–Advocacy Strategy Framework

3. Reading–Telling Your Story

4. Optional reading–Community Health Advocacy

5. Optional reading–Gendered Communication Strategies

Unit 6 Communication Strategies and Channels

1. Overview and discussion question

2. Reading–Writing a Communication Strategy for Development Programmes

3. Reading–Participatory Communication Strategy Design

4. Optional reading–Bangladesh calling

5. Optional reading–Folk Song Jukebox

6. Optional reading–Gayen, 2012 Community radio in Bangladesh

Unit 7 Entertainment Education

1. Overview

2. Entertainment Education (ppt)

3. Reading–Air Cover and Ground Mobilization

4. Reading–Achieving Social Change on Gender Based Violence

5. Reading–Programme Brief #1 – Entertainment Education

6. Optional reading–Edutainment in HIVAIDS Prevention

7. Optional reading–Entertainment Education – Chapter 1

Unit 8 Social Marketing

1. Overview and discussion questions

2. Social Marketing

3. Reading–The 4 Ps of Social Marketing

4. Reading–Social Marketing Benchmark Criteria

5. Reading–Developing More Effective Social Marketing Strategies

6. Optional reading–A Systematic Review of Social Marketing Effectiveness

7. Optional reading–Effects of Condom Social Marketing

Module 7 Assignments

Module 7 Introduction and learning objectives

Unit 1 Overview of the field of environmental communication

1. Overview and discussion questions

2. Reading–Disciplines in the Field of Communication for Development

Unit 2 Environmental communication and campaigns

1. Overview and discussion questions

2. Reading–Best Practices in Environmental Communication

3. Reading–Publicity Strategies and Media Logic

4. Reading–How to Communicate Climate Change Impact and Solutions

5. Reading–Dominant Visual Frames in Climate Change News Stories

6. Reading–Folk Media for Biodiversity Conversation

7. Reading–Framing Climate Change

8. Optional reading–Analyzing Climate Change Communication Through Online Games

9. Optional reading–Climate Change Advocacy in the Pacific

10. Optional reading–Go Green!

11. Optional reading–Overcoming Barriers to Successful Environmental Advocacy

Unit 3 Community, Public Participation and Environmental Issues

1. Overview and discussion questions

2. Reading–From Environmental Campaigns to Advancing the Public Dialogue

3. Optional reading–Communication Practices and Political Engagement

4. Optional reading–Seeking Visibility in a Big Tent

Unit 4 Environment and the News Media

1. Overview and discussion questions

2. Reading–Global Multimodal News Frames on Climate Change

3. Reading–A Longitudinal Study of Agenda Setting and Environmental Pollution

4. Optional reading–Climate Change Reporting in Great Lakes Region Newspapers

Unit 5 Emergency and Disaster Communication

1. Overview and discussion questions

2. Reading–Risk Assessment A Neglected Tool

3. Reading–Introduction to CRA and Scoping the Community

4. Reading–The Four Cs of Disaster Partnering

5. Reading–People with Disability and New Disaster Communication

6. Reading–Communicating in Crisis A Risk Management Issue

7. Reading–Community Resilience in Crisis

8. Mobile Services for Early Warning in Bangladesh

9. Optional reading–A Conceptual Framework for the Evaluation of Emergency Risk Communication

10. Optional reading–Emergency Communication Module

11. Optional reading–Young Adults Perceptions of Post Disaster Social Support

Module 8 Assignments

Module 8 Introduction, learning objectives and core assignment

Unit 1 Introduction to Health Communication

1. Overview and discussion questions

2. Reading–Making health communication programs work – Introduction Overview

3. Reading–Why Health Communication is Important in Public Health

Unit 2 Frameworks and Models

1. Overview and discussion questions

2. Optional reading–Communication for Better Health

3. Optional reading–Communication for Social Change An Integrated Model

4. Optional reading–The P-Process

Unit 3 Health Communication Theories

1. Overview and discussion question

2. Reading–Making Health Communication Programs Work – Stage 1

3. Reading–Theories and Models in Communicating Health Messages

4. Reading–Using Communication Theory for Health Promotion

5. Reading–Theory at a Glance

Unit 4 Strategic Design in Health Communication

1. Overview

2. Reading–Making Health Communication Programs Work – Stage 3

3. Reading–Increasingly Artful

4. Optional reading–Immunization and Child Health Materials Development Guide

Unit 5 Health Communication Evaluation

1. Overview and discussion question

2. Reading–Making Health Communication Programs Work – Stage 4

3. Reading–Evaluating Health Communication Programmes

4. Optional reading–Guidance for Evaluating Mass Communication Health Initiatives

5. Optional reading–Public Health Communication Evidence for Behavior Change

Unit 6a Strategic Approaches–Interpersonal Communication and Counselling

1. Overview

2. Reading–Improving Client – Provider Interaction

3. Reading–How Does Communication Heal

Unit 6b Strategic Approaches–Community

1. Overview and discussion question

2. Reading–Empowering the Oppressed through Participatory Theater

Unit 6c Strategic Approaches–Mass Media

1. Overview and discussion question

2. Reading–Health Communication Campaigns in Developing Countries

3. Optional reading–Use of Mass Media Campaigns to Change Health Behaviour

Unit 6d Strategic Approaches–ICTs and mHealth

1. Overview and discussion questions

2. Reading–Making Health Communication Programs Work – Stage 2

3. Reading–The Health Communicator’s Social Media Toolkit

4. Optional reading–A Systematic Review of Public Health Branding

5. Optional reading–Effectiveness of mHealth Behaviour Change Communication Interventions

6. Optional reading–The Sada Says ‘We Women Have Our Rights

Module 1 Introduction to C4D [Download ZIP]

Module 1 Assignments

Module 1 introductory text

Module 1 Unit 1 text

Module 1 Unit 2 text

Module 1 Unit 3 text

Module 1 Unit 4 text

Module 2 C4D Theories and Application [Download ZIP]

Module 2 Assignments

Module 2 introductory text

Module 2 Unit 1 text

Module 2 Unit 2 text

Module 2 Unit 3 text

Module 2 Unit 4 text

Module 2 Unit 5 text

Module 2 Unit 6 text

Module 2 Unit 7 text

Module 3 C4D Planning, Monitoring & Evaluation [Download ZIP]

Module 3 Assignments

Module 3 introductory text

Module 3 readings

Module 3 Unit 1 text

Module 3 Unit 2 Situation Assessment Worksheet

Module 3 Unit 2 text

Module 3 Unit 3 Conceptual Models Assignment Sheet

Module 3 Unit 3 text

Module 3 Unit 4 text

Module 3 Unit 5 Communication Goals Worksheet

Module 3 Unit 5 text

Module 3 Unit 6 Indicators Worksheet

Module 3 Unit 6 text

Module 3 Unit 7 text

Module 3 Unit 8 text

Module 4 Participatory Research [Download ZIP]

Module 4 Assignments

Module 4 introductory text

Module 4 Unit 1 text

Module 4 Unit 2 text

Module 4 Unit 3 text

Module 4 Unit 4 text

Module 4 Unit 5 text

Module 5 Communication Approaches [Download ZIP]

Module 5 Assignments

Module 5 introductory text

Module 5 Unit 1 text

Module 5 Unit 2 text

Module 5 Unit 3 text

Module 5 Unit 4 text

Module 5 Unit 5 text

Module 5 Unit 6 text

Module 5 Unit 7 text

Module 5 Unit 8 text

Module 6 ICTs for Development [Download ZIP]

Module 6 Assignments

Module 6 introductory text

Module 6 Unit 1 text

Module 6 Unit 2 text

Module 6 Unit 3 text

Module 6 Unit 4 text

Module 7 Environmental Communication [Download ZIP]

Module 7 Assignments

Module 7 introductory text

Module 7 Unit 1 text

Module 7 Unit 2 text

Module 7 Unit 3 text

Module 7 Unit 4 text

Module 7 Unit 5 text

Module 8 Health Communication [Download ZIP]

Module 8 Assignments

Module 8 introductory text

Module 8 Unit 1 text

Module 8 Unit 2 text

Module 8 Unit 3 text

Module 8 Unit 4 text

Module 8 Unit 5 text

Module 8 Unit 6a text

Module 8 Unit 6b text

Module 8 Unit 6c text

Module 8 Unit 6d text

 

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.