Module 1 Introduction and learning objectives
Unit 1 What is Communication for Development (C4D)
1. Overview and discussion question
2. Situating C4D in Communication
3. Reading–Development Communication Sourcebook
Unit 2 C4D in Historical Context
1. Overview and discussion question
2. PPT – Development Paradigms
4. Reading–Dagron – Vertical Minds, Horizontal Cultures
Unit 3 The Human Rights-Based Approach to Programming (HRBAP)
2. Reading–Ladder of Participation
3. Reading–Jonsson – A Human Rights Based Approach to Programming
4. Reading–Development Communication Sourcebook
5. Optional reading–Disability and Development What Role for Communication
6. Optional reading–Inclusion Matters The Foundation for Shared Prosperity
7. Optional reading–UNICEF – The Human Rights Based Approach to Programming (HRBAP)
Unit 4 How C4D Works at Multiple Levels
2. Reading–What are the SEM and C4D_
Module 2 Introduction and learning objectives
Module 2 readings
Overview of Communication Theories of the UT Communication Studies
Social and Behaviour Change Theories
Theory Based Interventions and Evaluations of Outreach Efforts
Unit 1 Introduction to theories–the Social Ecological Model
1. Overview and discussion questions
2. Reading–Toward an Experimental Ecology of Human Development
3. Reading–What are the SEM and C4D_
Unit 2 Role of theories in programme planning and evaluation
1. Overview and discussion question
2. Reading–Family Tree of Theories
3. Reading–What’s the Use of Theory
4. Optional reading–Five Roles for Using Theory and Evidence
Unit 3 Individual Level Theories
1. Overview and discussion question
2. Reading–Meta Analysis of Effectiveness of HBM Model Variables
3. Reading–Theory of Planned Behaviour – Reactions and Reflections
4. Reading–Efficacy of the Theory of Planned Behaviour
Unit 4 Interpersonal Level Theories
2. Reading–Exercise of human agency through collective efficacy
3. Reading–Diffusion of Innovations (Ch. 1)
5. Optional reading–Human agency in social cognitive theory
6. Optional reading–The strength of weak ties
Unit 5 Community Level Theories
1. Overview and discussion question
2. Reading–Citizen Participation in Neighborhood Organizations
3. Reading–Community Readiness – Research to Practice
4. Optional reading–Evidence of Effective Approaches to SBCC
Unit 6 Advocacy and Agenda-Setting Theories
1. Overview and discussion question
2. Reading–Framing, Agenda Setting, and Priming
3. Reading–The Limits of Media Advocacy
Unit 7 Theories in C4D Planning, Implementation and Evaluation
Module 3 Introduction, learning objectives and web resorces
Module 3 readings
Unit 1 Introduction to Monitoring and Evaluation
1. Overview and discussion questuin
2. Reading–Getting Off to a Good Start with Your Evaluation
3. Reading–Evaluating Health Communication Programmes
4. Reading–Planning, Implementing, and Evaluating an Intervention
5. Optional reading–Evaluation Design Checklist
Unit 2 Situation Assessment
2. Situation Assessment Worksheet
4. Reading–Approaches to Community Needs Assessment
5. Reading–Why People Do What They Do
6. Optional reading–Comprehensive Needs Assessment Model
Unit 3 Conceptual Models
1. Overview and discussion question
2. Conceptual Models Assignment Sheet
3. Reading–Conceptual Models for Health Education Research and Practice
4. Reading–Validation of the Theoretical Domains Framework
5. Reading–Making Psychological Theory Useful
Unit 4 Theory of Change
1. Overview and discussion questions
3. Reading–Understanding Theory of Change in International Development
4. Reading–Assumptions, Conjectures, and other Miracles
5. Optional reading–Communication for Development in Peacebuilding
Unit 5 Goals and Objectives
1. Overview and discussion questions
2. Communication Goals Worksheet
4. Reading–Being Smart about Writing SMART Objectives
Unit 6 Results and Indicators
1. Overview and discussiob question
3. Reading–Towards a Framework of Sustainability Indicators
4. Optional reading–Criteria for Selection of High – Performance Indicators
Unit 7 Monitoring
1. Overview and discussion question
2. Reading–Process Evaluation of C4D Intervention and Research
3. Reading–Developing a Process Evaluation Plan
Unit 8 Evaluating for Effectiveness
2. Reading–Impact Assessment for Development Agencies
3. Reading–Using Theory to Design Evaluations of Communication Campaigns
4. Optional reading–Impact of the Integrated Radio Communication Project in Nepal
5. Optional reading–Moving Beyond the Lump-Sum
Module 4 Introduction and learning objectives
Unit 1 What is Participatory Research
1. Overview and discussion questions
2. Reading–What is Participatory Research
3. Reading–Ladder of Participation
4. Reading–Evaluating the Zimiseleni researchers project
Unit 2 Participatory Research and Human Rights
1. Overview and discussion questions
2. Reading–Children’s Participation – From Tokenism to Citizenship
3. Reading–Listening, Respect and Caring
4. Reading–A Human Rights Based Approach to Programming
Unit 3 Engaging with Communities using Participatory Approaches
1. Overview and discussion questions
2. Reading–Participatory Communication A Practical Guide
3. Reading–Participatory Communication Strategy Design
Unit 4 Participatory Research Methods
1. Overview and discussion questions
2. Reading–Who Counts – Participation and Numbers
3. Reading–Most Significant Change Technique
4. Reading–Conducting Participatory Evaluation
5. Reading–Four Tools to Complement the Interview
6. Reading–Participatory Photography as Theory
Unit 5 Using Data from Participatory Research
1. Overview and discussion questions
2. Reading–Dabbling in the Data
3. Reading–Participatory Data Analysis
Module 5 Introduction and learning objectives
Module 5 Readings
Communication for Development and Social Change
Sources for Reports and Statistics on Development in Bangladesh
Unit 1 Categories of Behaviour
Overview, discussion questions and web resources
Unit 2 Behaviour Change Communication (BCC)
2. Reading–Tools for Behaviour Change Communication
3. Reading–Behaviour Change Communication Targeting Four Health Behaviours
4. Reading–The Behaviour Change Wheel
Unit 3 Social Change Communication (SCC)
1. Overview and discussion question
2. Reading–Tailoring Communication Strategies
3. Reading–CSC – An Integrated Model
5. Reading–Dissemination vs Dialogue
Unit 4 Social Mobilisation (SM)
1. Overview and discussion question
2. Social Mobilization (Powerpoint)
3. Reading–Planning Social Mobilization and Communication
4. Reading–The Complexity of Social Mobilization
Unit 5 Advocacy
1. Overview and discussion question
2. Reading–Advocacy Strategy Framework
4. Optional reading–Community Health Advocacy
5. Optional reading–Gendered Communication Strategies
Unit 6 Communication Strategies and Channels
1. Overview and discussion question
2. Reading–Writing a Communication Strategy for Development Programmes
3. Reading–Participatory Communication Strategy Design
4. Optional reading–Bangladesh calling
5. Optional reading–Folk Song Jukebox
6. Optional reading–Gayen, 2012 Community radio in Bangladesh
Unit 7 Entertainment Education
2. Entertainment Education (ppt)
3. Reading–Air Cover and Ground Mobilization
4. Reading–Achieving Social Change on Gender Based Violence
5. Reading–Programme Brief #1 – Entertainment Education
6. Optional reading–Edutainment in HIVAIDS Prevention
7. Optional reading–Entertainment Education – Chapter 1
Unit 8 Social Marketing
1. Overview and discussion questions
3. Reading–The 4 Ps of Social Marketing
4. Reading–Social Marketing Benchmark Criteria
5. Reading–Developing More Effective Social Marketing Strategies
6. Optional reading–A Systematic Review of Social Marketing Effectiveness
7. Optional reading–Effects of Condom Social Marketing
Module 6 Introduction and learning objectives
Unit 1 Characteristics of ICTs
1. Overview and discussion questions
2. Reading–How Much Evidence is There
3. Reading–Inclusive Capitalism and Development
Unit 2 The Role of ICTs in Development
1. Overview and discussion questions
2. Reading–Empowering women through ICT – based business initiatives
3. Reading–The ICT4D 2.0 manifesto
Unit 3 Key ICT4D Initiatives in Bangladesh and Elsewhere
1. Overview and discussion questions
2. Reading–Bangladesh Calling Farmers Technology Use
3. Reading–Integrating ICTs in communication campaigns
4. Reading–The making of survival
Unit 4 Analysing ICT4D Programmes
1. Overview and discussion questions
2. Reading–Inclusive Capitalism and Development
Mobile 3. Reading–Phones and Economic Development
Module 7 Introduction and learning objectives
Unit 1 Overview of the field of environmental communication
1. Overview and discussion questions
2. Reading–Disciplines in the Field of Communication for Development
Unit 2 Environmental communication and campaigns
1. Overview and discussion questions
2. Reading–Best Practices in Environmental Communication
3. Reading–Publicity Strategies and Media Logic
4. Reading–How to Communicate Climate Change Impact and Solutions
5. Reading–Dominant Visual Frames in Climate Change News Stories
6. Reading–Folk Media for Biodiversity Conversation
7. Reading–Framing Climate Change
8. Optional reading–Analyzing Climate Change Communication Through Online Games
9. Optional reading–Climate Change Advocacy in the Pacific
10. Optional reading–Go Green!
11. Optional reading–Overcoming Barriers to Successful Environmental Advocacy
Unit 3 Community, Public Participation and Environmental Issues
1. Overview and discussion questions
2. Reading–From Environmental Campaigns to Advancing the Public Dialogue
3. Optional reading–Communication Practices and Political Engagement
4. Optional reading–Seeking Visibility in a Big Tent
Unit 4 Environment and the News Media
1. Overview and discussion questions
2. Reading–Global Multimodal News Frames on Climate Change
3. Reading–A Longitudinal Study of Agenda Setting and Environmental Pollution
4. Optional reading–Climate Change Reporting in Great Lakes Region Newspapers
Unit 5 Emergency and Disaster Communication
1. Overview and discussion questions
2. Reading–Risk Assessment A Neglected Tool
3. Reading–Introduction to CRA and Scoping the Community
4. Reading–The Four Cs of Disaster Partnering
5. Reading–People with Disability and New Disaster Communication
6. Reading–Communicating in Crisis A Risk Management Issue
7. Reading–Community Resilience in Crisis
8. Mobile Services for Early Warning in Bangladesh
9. Optional reading–A Conceptual Framework for the Evaluation of Emergency Risk Communication
10. Optional reading–Emergency Communication Module
11. Optional reading–Young Adults Perceptions of Post Disaster Social Support
Module 8 Introduction, learning objectives and core assignment
Unit 1 Introduction to Health Communication
1. Overview and discussion questions
2. Reading–Making health communication programs work – Introduction Overview
3. Reading–Why Health Communication is Important in Public Health
Unit 2 Frameworks and Models
1. Overview and discussion questions
2. Optional reading–Communication for Better Health
3. Optional reading–Communication for Social Change An Integrated Model
4. Optional reading–The P-Process
Unit 3 Health Communication Theories
1. Overview and discussion question
2. Reading–Making Health Communication Programs Work – Stage 1
3. Reading–Theories and Models in Communicating Health Messages
4. Reading–Using Communication Theory for Health Promotion
Unit 4 Strategic Design in Health Communication
2. Reading–Making Health Communication Programs Work – Stage 3
3. Reading–Increasingly Artful
4. Optional reading–Immunization and Child Health Materials Development Guide
Unit 5 Health Communication Evaluation
1. Overview and discussion question
2. Reading–Making Health Communication Programs Work – Stage 4
3. Reading–Evaluating Health Communication Programmes
4. Optional reading–Guidance for Evaluating Mass Communication Health Initiatives
5. Optional reading–Public Health Communication Evidence for Behavior Change
Unit 6a Strategic Approaches–Interpersonal Communication and Counselling
2. Reading–Improving Client – Provider Interaction
3. Reading–How Does Communication Heal
Unit 6b Strategic Approaches–Community
1. Overview and discussion question
2. Reading–Empowering the Oppressed through Participatory Theater
Unit 6c Strategic Approaches–Mass Media
1. Overview and discussion question
2. Reading–Health Communication Campaigns in Developing Countries
3. Optional reading–Use of Mass Media Campaigns to Change Health Behaviour
Unit 6d Strategic Approaches–ICTs and mHealth
1. Overview and discussion questions
2. Reading–Making Health Communication Programs Work – Stage 2
3. Reading–The Health Communicator’s Social Media Toolkit
4. Optional reading–A Systematic Review of Public Health Branding
5. Optional reading–Effectiveness of mHealth Behaviour Change Communication Interventions
6. Optional reading–The Sada Says ‘We Women Have Our Rights
Module 1 Introduction to C4D [Download ZIP]
Module 2 C4D Theories and Application [Download ZIP]
Module 3 C4D Planning, Monitoring & Evaluation [Download ZIP]
Module 3 Unit 2 Situation Assessment Worksheet
Module 3 Unit 3 Conceptual Models Assignment Sheet
Module 3 Unit 5 Communication Goals Worksheet
Module 3 Unit 6 Indicators Worksheet
Module 4 Participatory Research [Download ZIP]
Module 5 Communication Approaches [Download ZIP]
Module 6 ICTs for Development [Download ZIP]
Module 7 Environmental Communication [Download ZIP]
Module 8 Health Communication [Download ZIP]
